WoW I just realised something great! And moreover, it touches every single one of the fields discussed on the blog! As I went for a little midnight jogging, it came across my mind as something mostly evident. Unlike what many people seem to think, WINNING...

Ok, I just decided to revive this old blog. Why? Because I wanted to get back to it and I liked the Just Wow name. However, I won’t use it as I did. It will not be a sarcastic WoW anymore. I realised, and thanks to a marketing book I just read, that we...